There are affiliates and there are publishers. A publisher is someone who creates a product and then looks to affiliates to market them for him/her. An affiliate is an internet marketer, who gains a percentage of every sale made from the people they refer to the publisher.
Its really simple, one guy makes a product and the other one sells it. Now I did extensive research into affiliate marketing and clickbank, this is the basics of what I found.
The average cost to promote a new product is less than $100 and whether or not you succeed is dependant on a couple of things.
- #1 your skill and experience, the better internet marketer you are, the better your sales will be.
- #2 your website copy, which is marketing slang for the words that are used in your website to sell a product.
- #3 the way you advertise, as in how effectivly you target your audience and how much it costs you to do it.
So, for those who dont have 30 grand to invest and cant afford to spend more than $100, this is the blog you need to read.
Well, I set up a Click Bank account (its free by the way), which was easy as pie and I also set up a Google AdWords account (costs $10). An important note about Click Bank is you can do it if your under 18, at least I think so. They send you a check, no direct deposit (unless you make more than 10,000 a month).
Now I needed to pick a product to sell. What I first thought about doing was an anti-virus program that is used to get rid of spy-ware ect. I decided against it in the end though and opted to try a hypnosis product that sells for a $100 and lands me a nice $60 commission.
Most publishers on Click Bank offer between 40-75% commission.
Alrighty, I had a product selected, my Google AdWords account set up and my Click Bank account. Now I needed to get a website, I went to godaddy.com and purchased a private registration, which cost me $15. Then I had their so called "web hosting", which is free, but a pain in the ass to use.
I got sick of trying to get that damned webhosting software to work on GoDaddy, so I switched my hosting to awardspace.com. These people are saints by the way, Award Space provides the best free hosting I have ever seen. The control panel is easy to use, everything works smoothly and effectivly, plus its free!
Now that I had my website set-up I was almost ready to sell. However first I needed to get a "web copy", which is basically disguising advertising as content. I decided to be lazy and rip the ad-copy from my publishers website, the reason why is because it is a very good piece of copywriting and it had already been tested so I knew it would be more effective.
So I essentially took the publishers website, put it into a frame on my website and presto! I was good to go.
You can look at the website at www.products-reviewed.org
But! were not done yet, alas I needed people to visit my site if I was ever going to sell anything. Thats where Google Adwords comes in, now how I did my AdWords Campaign was fairly simple, I made six completly diffrent ads, all dealing with hypnosis.
Then I took a bunch of cheap keywords (costs less than 15 cents per click) and used those keywords in my ads. Well how the ads have preformed is amazing, one ad started off with a 23.4% CTR! which is alot in the adwords world. Of course it didnt stay there, it went all the way down to 7.20% and its been staying around there ever since.
But what about the other ads?? Well they preformed... horribly, some were less than 1%.
Alright here is the numbers for the CTR of my six ads...
7.20%
1.85%
1.40%
0.92%
0.00%
0.00%
So what is so special about the 7% one? Well on that one I targeted sex, it was basically mixed in, sex, girls and hypnosis and the ad is what came out.
The other ones were everything from telling the person not to go to my website - to hypnosis secrets, ect. Your probably thinking "I hope he show me the 7% ad" arent you? Well im not going to.. not yet at least, because I would probably get a high rate of click fraud if I did.
Alright so I had 333 clicks, 5081 impressions (in total for all six ads)
So how did it go? your just dying to know arent you? onward!
It was a faliure, not one single sale. However this is not the end of my Click Bank attempt, but I am going to sum up what it has cost me so far.
Time: Lots of research, maybe to much
Money:
$15 Domain Name Registration
$10 Google AdWords Registration
$25.91 AdWords CPC
Total Cost:$50.91
Profit/Loss: -$50.91
Alright so lets say you want to give it a shot too? Well my first recommendation is pick a cheaper product, have a minimum of 50% commission and make sure your costs are low enough so can make money.
That said, here are important links you will need.
- www.copywritersboard.com - Wonderful site on writing ads, copywriting.
- www.thegaryhalbertletter.com - Undoubtly one of the best marketing sites if not the best, in the world
- www.marketing-experiments.com - Superb site, go check it out
- www.clickbanksuccessforum.com - A lot of useful information on ClickBank is here
- www.godaddy.com - Domain Registration, unsure about these people, they are cheap but very annoying, you may want to try someone else
- www.clickbank.com
- www.awardspace.com - free webhost
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