Today I wrestled with the beast known as Adwords, basically a day after I had triumphantly made my first sale... google decided to bitch slap me and make all my keywords inactive. But I wasnt about to let google so easily crush my newly profitable campaign.
So heres what I did. First I looked at my highest preforming keywords and found out that I was getting a 3% clickthrough rate on my best keywords and all the other ones were dragging down my CTR. So I seperated them into diffrent groups, one was the top keywords, then second best set, then I created variations of my ads to fit certain searches.
Overall I still have keywords that are underpreforming but they arent affecting my campaign as a whole because they are divided with individual CTR's. So far so good.
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